The First Poster that Responds to People Looking at it.

By way of [dave]'s internet debris and onemoredaylife

This ad for Amnesty International called Eye Tracking was recently installed on a bus stop in Hamburg, Germany - featuring a built-in camera and eye-tracking technology. When no-one is looking, the ad displays an image depicting a case of domestic violence. Once the camera detects an onlooker, it switches (after a delay), showing the same couple looking rather happy and normal.

The ad picked up the Cannes Lions 2009 Outdoor Silver Award and seems to make use of technology similar to that built into many digital cameras for blink and smile detection.

Type of Entry:	Ambient
Category:	Ambient: Digital Outdoor
Title:	EYE TRACKING
Advertiser/Client:	AMNESTY INTERNATIONAL
Product/Service:	AMNESTY INTERNATIONAL
Entrant Company:	JUNG von MATT Hamburg, GERMANY
Advertising Agency:	JUNG von MATT Hamburg, GERMANY
Creative Credits
Executive Creative Director:	Wolfgang Schneider/Mathias Stiller
Creative Director:	David Mously/Jan Harbeck
Copywriter:	Nicolas Linde
Account Supervisor:	Frank Lotze/Ilan Schaefer/Ina Neumann/Melanie Ebensperger/Simone Buchcik
Art Buyer:	Marjorie Jorrot
Art Director:	Duc Nguyen
Photographer:	Dirk Heinrich
Other Credits:	Agency Producer: S. Hannemann/Media Agency: Wall Ag/Final Artwork: C. Von Bartkowski